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| Media Corner |
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| Dettol Protection Turns Cool! |
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| New Delhi 14th February 2006 Back to list |
Dettol, one of India's most trusted brands today launched a brand new soap which is very "COOL "! The new Dettol COOL soap is enriched with menthol and delivers a cool refreshing sensation to boost & energize your senses, in addition to providing the trusted Dettol protection. To showcase its freshness, the soap comes in 'light blue' colour and has a new 'fresh' fragrance. Dettol COOL soap is priced at Rs.16 for 75g, while 125 gm is at Rs.26 and is available nationally. |
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Speaking on the occasion Ms. Anne Engerant, Marketing Director, Reckitt Benckiser, said that, "Dettol is the leader in premium soaps market and is used by more than 21% of the population in urban India. In keeping with our promise of delivering exciting products to the consumer, Dettol has added to its range a soap specifically designed for the teens and the young at heart. This soap is clearly differentiated from others as it contains Menthol that delivers a burst of freshness that truly refreshes. Moreover, it is light-blue coloured and has a unique saddle shape."She further added, "Dettol COOL soap was test marketed in Andhra Pradesh since January 2005 and we witnessed strong results there in terms of sales and market share." |
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Commenting on launch of Dettol Cool soap, Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser India Ltd also added "With the launch of Dettol COOL Soap, Dettol brings an innovative new product in the 'freshness soaps' |
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| segment. With the summer season approaching we are confident that there is a huge market for the new Dettol COOL soap." |
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| Dettol COOL soap - with menthol, has the germ fighting ingredients of Dettol, delivering a high standard of personal hygiene. Thus its tagline - "Cool Protection That Refreshes"! |
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| Dettol currently has two soap variants in the market - Dettol Original Soap and Dettol Skincare. |
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| About Dettol and Reckitt Benckiser |
Dettol is manufactured by Reckitt Benckiser and has stood for "trusted production"in India since 1930. The brand is endorsed by the Indian Medical Association and has been voted among India's Most Trusted Brand in recent years (Brand Equity, Economic Times).
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Dettol COOL Soap
• Dettol launches new Dettol COOL soap - enriched with Menthol, that truly refreshes & energises
• Dettol COOL Soap available in attractive 'light blue' colour
• Has a refreshing new fragrance and unique 'saddle shape'
• Priced at Rs. 16 for 75gms and Rs. 26 for 125 gms |
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Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman of India Limited, has many brands in India, namely - Dettol, Veet, Harpic, Mortein, Robin Blue, Cherry, Lizol, Colin, Dispirin, Brasso, Mansion and others. It has a major presence in home and personal care, surface care, fabric care, pest control and medicine. The company is present in 140 countries all across the world and is No.1 in Household Cleaning Category. As seen across segments, Reckitt Benckiser brands are either number 1 or 2 in market share, in all the segments they are present in. |
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