The new improved Dettol soap has three variants in the market available nationally - Dettol Original (for everyday protection), Dettol Skincare (everyday protection with moisturizers) and Dettol Cool (everyday protection with menthol for cool and refreshing feel). The new improved soap range continues to bear recommendation from IMA - India Medical Association.

Introducing the new Dettol, Ms Anne Engerant, Regional Marketing Director, Reckitt Benckiser, said, "Over the decades, Dettol has touched the consumer in every aspect of health and personal care. Particularly, the mother who is concerned about the health and wellbeing of her family, Dettol is the brand she trusts to safeguard her family from germs. The new improved Dettol Soap gives her that sense of control, as her family now has Dettol protection - everyday! The new mix includes better formulation and international product design, making the brand more relevant for both new and existing consumers. "

The Company's research over several years and consumer feedback had shown that the consumers in India have a high preference for soaps that are suitable for the entire family and which provide all skin needs - Purification, Germ protection, Nourishment and Moisturising. Based on this, new Dettol has been developed with the perfect balance of ingredients that nourish and still provides the trusted Dettol protection.

Speaking on the occasion Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser India said "The all new Dettol is the result of the extensive research and trust that our consumers have shown towards us for over more than two decades. We know the consumers will be delighted with this transformation, as we bring to them innovation and improvement to help in their daily lives. "

Dettol is a brand of Reckitt Benckiser and has stood for "trusted production " in India since the 1930's. The brand is endorsed by the Indian Medical Association (IMA) and has been voted among India 's Most Trusted Brands in recent years (2002 to 2005 ORG Marg Brand Equity Survey).

Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman of India Limited, has many brands in India, namely - Dettol, Veet, Harpic, Mortein, Robin Blue, Cherry, Lizol, Colin, Disprin, Brasso, Mansion and others. It has a major presence in home and personal care, surface care, fabric care, pest control and drugs. The company is present in 180 countries across the world and is No.1 in Household Cleaning Category. As seen across segments, Reckitt Benckiser brands are either number 1 or 2 in market share, in all the segments they are present in.