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| Media Corner |
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| Now Dettol provides Gentle protection for your hands! |
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| Launches Dettol "Sensitive"Handwash with GLYCERINE |
New Delhi 9th May 2006Back to list
Dettol, a leading brand in the Health and Personal Care category, has announced the launch of its new Dettol variant– `Dettol Sensitive Handwash'. The new Dettol Sensitive Handwash comes in a soap free formulation and is enriched with glycerine, clinically proven to be mild on skin providing gentle protection for your hands. Its new style packaging makes the light blue liquid visible through a translucent bottle - making your bathroom look 'classy'. With its fresh new fragrance, Dettol Sensitive handwash delivers Dettol's trusted protection in a brand new way! It is priced at Rs.65 for 250 ml and Rs.175 for 1 litre bottle and is available nationally. |
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Speaking on the occasion Ms. Anne Engerant, Marketing Director, Reckitt Benckiser said, "Hands have been identified as one of the key carriers of germs. Washing hands regularly is the single most important thing that one can do to protect oneself and family from illness causing germs. "She further added, "The new Dettol sensitive handwash not only effectively washes away germs but is gentle on your hands as it had glycerine, leaving skin soft and supple. What's more, its new international pack helps give your bathroom a premium look." |
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Many soaps do not remove germs adequately and hands remain dirty. It has been clinically proven that one germ can multiply to more than four million in just eight hours. Dettol Liquid Handwash gives 10 times more protection from germs than ordinary soaps*. |
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Also commenting on the launch, Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser India Ltd said, "For many years families have trusted Dettol products to protect them from common infections. Dettol Liquid Handwash gives you protection from germs, in a convenient format, which is suitable for the entire family. This is why Dettol's share in Liquid Handwash is over 61% (ACNielsen Market Shares, Full Year 2005)" |
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Dettol Liquid Handwash currently has two variants in the market - Dettol Original and Dettol Skincare Handwash |
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| About Dettol and Reckitt Benckiser |
Dettol is a brand of Reckitt Benckiser and has stood for "trusted production"in India since the 1930's. The brand is endorsed by the Indian Medical Association (IMA) and has been voted among India 's Most Trusted Brand in recent years (2002 to 2005 ORG Marg Brand Equity Survey).
Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman of India Limited, has many brands in India, namely - Dettol, Veet, Harpic, Mortein, Robin Blue, Cherry, Lizol, Colin, Disprin, Brasso, Mansion and others. It has major presence in home and personal care, surface care, fabric care, pest control and drugs. The company is present in 180 countries across the world and is No.1 in Household Cleaning Category. As seen across segments, Reckitt Benckiser brands are either number 1 or 2 in market share, in all the segments they are present in. |
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| *As per standard testing protocol against bar soaps and liquids without active |
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